Brenda Bell- Fashion Designer Profile

You may not have heard of Brenda Bell, but chances are that you have seen some of her work. In 1985 Brenda Bell decided to create a Children’s  fashion clothing company located in Tennessee. She named the company Bell Fashions and the line of clothing “Bell”, and its inception began turning out ready to wear children’s garments.  When Brenda noticed that there was a great interest and need for the fashion garments that she was producing for her own little girls, “Bell” was born.

The “Bell” line was produced until about 1990 and a line of clothing called “Day Dream” which was a fashion forward clothing line for overweight girls with a figure flattering effect for ages 8 to 16 became very popular and was sold almost exclusively to a chain of stores called B. C. Moore Department Stores in North and South Carolina. Each creation that she made was designed in the best fabrics available.

In 1995, Brenda brought to the United States a beautiful line of handmade smocked and handmade shadow embroidered clothing which she calls “Bow Peep”.  This line has become a wonderful success.  It is top of the line children’s boutique smocked clothing that majors in smocked bishop dresses and is is treasured by children’s boutique stores in over 20 states of the southeast and southwest United States.  This line was quickly imitated by other couturiers and today smocked clothing lines are much more common. In 2010 Brenda had an important change happen as she designed a new baby layette and play wear  line called “Sweet Cheeks”  Sweet Cheeks is made of 100% Peruvian Cotton and manufactured by one of the top baby manufacturing plants in Central America.  Brenda delights in producing children’s clothing that will make any mother delight in dressing her little beauty. 

“Bow Peep” and “Sweet Cheek” garments can be found in a variety of boutiques in the United States and Mexico. She has over 400 children’s boutique stores as customers.  With the new line “Sweet Cheeks” she has added sales reps in California, Chicago and Boston in addition to the reps already in place in Atlanta, Dallas and Charlotte.  Brenda travels to Central America to visit the factories that produce the clothing that she sells.  She wants to make sure that her clothing is being produced by people that are being paid a fair wage and have good working conditions.  She also likes to help with the designing as well as the distribution.

Children's Quality Boutique Smocked Clothing

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FASHIONS

BELL